IMG_3424-0.jpg1 Oct 2015

4 Tips for Launching Minimum Viable Products Inside Big Companies

“We have to disrupt ourselves before the market does.” It’s not an uncommon mandate today. Established enterprises need to innovate to keep pace with the more nimble, smaller startups. Perhaps no approach has captured the imagination of big companies yearning to get more nimble than the lean startup method: quickly building and launching minimum viable products — MVPs — and then iterating and pivoting based on market feedback. Take the example of Beth, Director of