Written by Helen Philpot. Journalist, media producer, former broadcaster and current Head of Video at NOTW. 
I stumbled across this post on http://kottke.org/ It’s really thought provoking in terms of how we present news stories now and in the future, maybe even a concern as news drifts towards entertainment. One of the great opportunities of digital is the convergence of genre. One such platform is Popcorn which is very exciting. This open source site allows video, audio and other media to control elements of a webpage. They suggest authors can let their media be the “conductor” of interactive and immersive experiences. Other cinematic type approaches are presented by journalists who merge the audio and still genre to create amazing storytelling. Duck Rabbit are brilliant at making sure the story is central and that the genre or tools selected to tell it are appropriate. I share their passion for audio having worked like them in radio for many years. Sound is a very evocative sense and sometimes you can even smell it! The Missing is a piece that evokes incredible emotion.
Great stories are great stories irrespective of the publishing platform. What digital allows is a more rich way of telling them. Those that are successful are those that choose the right tools in the box to tell these great stories.
