Why Social Media is just like Chocolate!
Posted on 17. May, 2010 by helen in Uncategorized, blogs, featured
Last week I absent mindedly left my iphone charger at home and spent the weekend without power. On discovering this my heart sank and a sense of panic ensued until I realised that nothing could be done. I was 70 miles from home in Halifax with friends and did not NEED my phone! I was rational again but left pondering why I had become so determined to update, update, update!
Social media is to business what chocolate is to me – I like eating it too much, it can add weight and it’s very distracting! With this in mind, like many chocolate lovers I limit my intake, organise my day around my little treat and always go for the quality option.
If we start to see Social Media more like chocolate we add value to it’s use. Here are a few ways in which I believe you can make SM work for you without consuming it too much!!
I suggest first linking your social media use to your business strategy, this will give you a clear direction around what you want to achieve and how SM can facilitate these goals and objectives. Secondly create an SM policy providing governance and control over your stategy. Thirdly organise the time and resource you intend to donate to this new medium and finally and most importantly implement an evaluation and monitoring strategy allowing you to see the benefits and constantly improve.
For more info on how to create a Strategic Social Media Policy contact Immage Studios on 01469 515151 or click on http://www.imaginedpm.co.uk/imagine-dpm-learning-section/15-courses/50-new-courses-implementing-social-media-in-your-organisation.html
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